Pet Food Company Driving Explosive Revenue Growth Despite Covid-19 Pandemic

Better Choice Company (OTCQB: BTTR) is a rapidly growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. Better Choice takes an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and positions its portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness.
Better Choice has a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverages its established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. Better Choice sells the majority of its dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats.

  • Compelling mix of established, premium pet food brands
    • Pro-forma trailing 12-month revenue of $48.2 million
    • Focus on fast growing e-commerce and international channels
    • Halo: award-winning, 30-year brand; 20% CAGR for revenue (2006-2016)
    • TruPet: loyal & growing customer base; $1M monthly repeat customer revenue
    • Robust product innovation pipeline

  • Trading at low multiples relative to peers
    • FreshPet (FRPT) trades at an EV/Net Revenue multiple of 12x and EV/EBITDA multiple of 75.8x; comparatively, Better Choice trades at just 1.4x for both metrics (as of May 2020)

  • Attractive consumer and category dynamics
    • Premium, natural products perfectly aligned with consumer trends
    • Industry shifting toward products that create longer, better lives for pets
    • $100 billion market globally
    • US pet industry expected to grow at 3.3% CAGR through 2022
    • Recession-resistant industry

  • Organic and inorganic growth
    • Data-driven multi-channel marketing platform
    • Targeting acquisitions of successful, profitable brands

  • Experienced management team with track record of success
    • CEO: nearly 40 years industry leadership experience, including Procter & Gamble, Three Dog Bakery, Nutrivet, Rexall, Lavazza, and Quaker Oats